This week Turbine launched a new ad campaign to herald their new free to play monetization model for their MMO Lord of the Rings Online. Here’s the ingenious and hilarious video from the campaign:
This video is amazing! I hope that Turbine wins some kind of award in the video game industry for their creativity here.
As an aside, the actor who plays Gandalf the Wizard has a striking resemblance to Ian McKellan.
-Wolfshead
Ahh! Now I understand the blog title at Keen and Graev’s the other day.
Is it terrible of me to think the best part of that is Gandalf in a business suit? 🙂
Nice. And good for the genre if some companies make TV ads.
Of course, I’d never play a ‘free’ game as they are designed to steal my money instead of earning it.
If you gave it a try you might be surprised. But far be it from me, Nils, to ask people to know something about their subject material.
Needless to say, nerdrage ensued on the LOTRO forums once people realized that the free to play LOTRO still costs money to enjoy beyond a certain limited point.